Apichada is a highly experienced Executive Coach, Leadership Mentor, and Management Trainer with over 200 hours of one-on-one coaching for senior executives and high-potential managers. With a strong passion for helping professionals unlock their potential, she supports clients in discovering their core values, navigating career paths, and setting strategic goals for personal and professional success. Her coaching philosophy is grounded in the belief that individuals can achieve self-defined success by aligning their actions with their values and life purpose.

With a career spanning 28 years in leadership roles across local and multinational financial and IT companies, she has honed her expertise in strategic planning, business development, marketing, and cross-functional team management. Having worked in diverse cultural environments such as Thailand, Hong Kong, and Singapore, she integrates a global perspective into her coaching and training practices, making her particularly adept at guiding clients through complex career and leadership challenges.

In addition to her coaching work, Apichada designs and delivers dynamic training programs focused on leadership development, career growth, and team management. Her workshops emphasize interactive and practical learning, helping participants apply new skills in real-world contexts. With certifications from the International Coaching Federation (ICF/ACC) and expertise in NLP, TimeLine Therapy, and Mindfulness-Based Emotional Intelligence Leadership, Apichada is committed to empowering individuals and teams to thrive in today’s fast-changing business environment.